Retaining Talent When It Matters Most

Bernadette Hill

May 22, 2025

There’s never a dull day in recruiting, especially when you’ve been doing it a while. I’m constantly chatting with people who are gainfully employed but thinking about switching things up — for all sorts of reasons. 2025 is already feeling like a wild ride for a lot of workers. Gen Z hasn’t really experienced a recession in their careers yet, while Millennials and Gen X are kind of exhausted, thinking, “Not this again,” after living through a few tough economic stretches already.  According to the American Psychological Association’s 2025 Work in America survey, more than half of U.S. workers are seriously stressed about job security. Out of 2,017 employed adults who responded online, 54% said worrying about their workplace stability is really taking a toll on their professional and personal lives. 


As a business owner, it’s more important than ever to hold onto your top talent during these uncertain economic times. Losing a star employee isn’t just expensive when it comes to hiring and training someone new — it can also seriously shake up your team’s morale, their quality of work and the overall vibe of your company.  


Here are three defensive moves to prevent that dreaded resignation letter:


  1.   Don’t sugarcoat business challenges during company meetings.


Being upfront builds trust. Share the big picture — where the company stands financially, including monthly, quarterly, and yearly projections, plus year-to-date results. Let your team know what steps are being taken to turn things around and bring your key people into the conversation to help brainstorm new strategies. If you’ve only been meeting quarterly, now’s the time to bump that up to monthly — keep everyone in the loop, track progress, and celebrate the wins, big or small. 



  2.   Leadership means making sacrifices first.


Executives and owners should hold off on bonuses and raises before making tough calls like cutting benefits, freezing pay, or laying people off.  It goes without saying that this is not the time to roll up to the office in a new Mercedes S-Class. 


  3.   Double-down on professional development.


Staff — especially Millennials — really value opportunities like lunch-and-learns, industry events, and workshops to keep growing. Most leaders see training as an easy place to cut when budgets get tight, but that would be a bad move. Employees want to feel valued and involved.  Investing in professional development, however modest, pays big dividends.


Getting through tough times as a team is like strengthening iron in a fire — it’s tough, but it makes you stronger. These challenges can actually help build a more resilient, united company in the long run. While you're dealing with today’s obstacles, don’t lose sight of the bigger picture. 





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By Bernadette Hill • October 29, 2026
One of the more challenging conversations I have as a recruiter is explaining to a hiring manager that their salary budget may not attract the experience they're seeking. Equally challenging is explaining to a qualified candidate why an employer simply can't meet their compensation expectations. As companies prepare their 2027 hiring budgets, this disconnect is becoming increasingly difficult to navigate. And the reality is, both sides have legitimate concerns. Two Sides of the Same Squeeze For candidates, salary expectations increasingly reflect the rising cost of everyday life. Housing, groceries, insurance and other necessities have become significantly more expensive. Even as inflation moderates, those higher prices remain. According to a 2026 survey reported by SHRM, 69% of workers feel underpaid, while 49% believe their wages will never catch up with the rising cost of living.[1] Employers, meanwhile, face their own financial pressures. Rising operating costs, economic uncertainty and the expense of employee benefits leave many businesses—particularly small and midsize organizations—with limited flexibility. Mercer's 2026 compensation survey projects average total salary increases of just 3.5% for 2027.[2] A candidate seeking $90,000 for a position budgeted at $75,000 isn't necessarily being unreasonable. Nor is the employer necessarily undervaluing the position. Both may be responding rationally to very different financial realities. When Budgets Don't Match the Market The consequences can include prolonged searches, declined offers and qualified candidates withdrawing from consideration. Robert Half's 2027 Salary Guide reports that 57% of surveyed employers are offering salaries above their planned ranges to attract talent.[3] That raises an important question: If employers repeatedly exceed their salary budgets to secure qualified candidates, were those budgets realistic in the first place? There's also an important distinction between cost of living—what candidates need to maintain their standard of living—and cost of labor—what employers actually pay for comparable skills and responsibilities. Understanding both is essential to establishing competitive, sustainable compensation. Finding Common Ground For employers, realistic compensation planning should begin before a position is advertised. That means researching current market salaries, distinguishing essential qualifications from preferences, and considering whether flexibility, benefits or growth opportunities can strengthen an offer. Candidates benefit from understanding how their expectations align with market conditions and evaluating the entire opportunity, not simply the base salary. Sometimes, despite everyone's best efforts, the gap simply can't be bridged. Recognizing that early saves everyone time and frustration. As employers finalize their 2027 hiring plans, compensation deserves more than a line item in the budget. It should be an integral part of their hiring strategy. Successful hiring isn't about convincing candidates to accept less or pressuring employers to spend more. It's about understanding what the market requires, what the business can sustain and where the two can realistically meet. Sources [1] SHRM, 2027 Pay Raises Expected to Hold Largely Flat Amid Cost Pressures , August 2026. [2] Mercer, US Employers Stick With Moderate Pay Increases for 2027 , August 2026. [3] Robert Half, 2027 U.S. Salary Guide , 2026.
By by: Bernadette Hill • April 13, 2026
Hugging It Out: The Workplace Version: Version: A growing number of employees are “job hugging”— holding tightly to their current roles, not out of engagement or ambition, but out of caution. With lingering concerns about layoffs, inflation, and a competitive hiring market, many professionals are opting for stability over risk . While retention may seem like a positive on the surface, job hugging can quietly impact productivity, innovation, and team morale . Employees who feel stuck or disengaged may do just enough to meet expectations, avoiding initiative or growth opportunities. Over time, this can create cultural stagnation and missed business potential. Employers should be mindful of subtle warning signs: decreased participation, resistance to change, or a lack of long-term goal setting. Addressing this starts with open communication—understanding employee concerns and creating an environment where growth feels safe, not risky. Consider: · Investing in internal career pathing and skill development whenever possible. Create low-friction ways for employees to explore new roles, projects, or teams within the organization. · Using performance-based bonuses to reward meaningful contribution. Bonuses can re-energize employees who’ve slipped into “just enough” mode—but they need to go beyond basic output. · Tying recognition to initiative—not just output . Many job huggers meet expectations but avoid stretching. Shift recognition and rewards toward behaviors like problem-solving, cross-functional collaboration, and idea generation . When employees see that effort, curiosity, and calculated risk-taking are valued (and safe), they’re more likely to re-engage rather than retreat into minimal performance. In a time when many are playing it safe, forward-thinking companies have an opportunity to reignite motivation—and turn retention into true engagement.
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