Retaining Talent When It Matters Most
Bernadette Hill
May 22, 2025

There’s never a dull day in recruiting, especially when you’ve been doing it a while. I’m constantly chatting with people who are gainfully employed but thinking about switching things up — for all sorts of reasons. 2025 is already feeling like a wild ride for a lot of workers. Gen Z hasn’t really experienced a recession in their careers yet, while Millennials and Gen X are kind of exhausted, thinking, “Not this again,” after living through a few tough economic stretches already. According to the American Psychological Association’s 2025 Work in America survey, more than half of U.S. workers are seriously stressed about job security. Out of 2,017 employed adults who responded online, 54% said worrying about their workplace stability is really taking a toll on their professional and personal lives.
As a business owner, it’s more important than ever to hold onto your top talent during these uncertain economic times. Losing a star employee isn’t just expensive when it comes to hiring and training someone new — it can also seriously shake up your team’s morale, their quality of work and the overall vibe of your company.
Here are three defensive moves to prevent that dreaded resignation letter:
1. Don’t sugarcoat business challenges during company meetings.
Being upfront builds trust. Share the big picture — where the company stands financially, including monthly, quarterly, and yearly projections, plus year-to-date results. Let your team know what steps are being taken to turn things around and bring your key people into the conversation to help brainstorm new strategies. If you’ve only been meeting quarterly, now’s the time to bump that up to monthly — keep everyone in the loop, track progress, and celebrate the wins, big or small.
2. Leadership means making sacrifices first.
Executives and owners should hold off on bonuses and raises before making tough calls like cutting benefits, freezing pay, or laying people off. It goes without saying that this is not the time to roll up to the office in a new Mercedes S-Class.
3. Double-down on professional development.
Staff — especially Millennials — really value opportunities like lunch-and-learns, industry events, and workshops to keep growing. Most leaders see training as an easy place to cut when budgets get tight, but that would be a bad move. Employees want to feel valued and involved. Investing in professional development, however modest, pays big dividends.
Getting through tough times as a team is like strengthening iron in a fire — it’s tough, but it makes you stronger. These challenges can actually help build a more resilient, united company in the long run. While you're dealing with today’s obstacles, don’t lose sight of the bigger picture.
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